Book a demoGet started
OmniLogistics

How OmniLogistics reduced freight carrier onboarding time by 72% using automated verification links

OmniLogistics is a digital freight brokerage and logistics technology provider connecting 10,000+ commercial motor carriers with enterprise supply chains.

Industry
Enterprise Technology
Team
540 employees (25 logistics dispatchers)
Based in
Dallas, TX & Chicago, IL
Rolled out in
2 weeks
Carrier onboarding cycle time
-72%Compliance and vetting reviews scheduled in 2 days instead of 8 across 350 freight carriers
  • -72%Faster carrier activationFrom safety document submission to completed vetting interview and freight dispatch
  • 350+Freight carrier companies vettedOnboarded onto the digital brokerage platform in half the historical time
  • +28%Active network capacityFaster onboarding unlocked immediate freight capacity during peak holiday shipping season
01

The scheduling problem at OmniLogistics

Onboarding new commercial carriers required a 15-minute verification video call to confirm driver identity, MC authority, and insurance certificates. Dispatchers spent all day playing phone tag with drivers on the road.

  • 8-day average delay between carrier application and compliance interview completion
  • Truck drivers on the road could not respond to fixed-time office appointment invites
  • High drop-off rate where carriers took freight from competing brokerages with faster onboarding
Compared against: Q3 2025 Carrier Operations audit
02

What OmniLogistics set up in Caletus

OmniLogistics implemented Caletus mobile-optimized round robin booking links embedded directly into carrier onboarding SMS text messages.

  • Mobile-first responsive booking interface
  • Round robin dispatcher team assignment
  • SMS notification integration
  • Instant document upload prompts
Rollout
  1. Week 1
  2. Week 2 · live
When a carrier completes the online safety application, Caletus texts them a direct booking link. The carrier selects an immediate 15-minute window right from their mobile browser, routing to the next available compliance dispatcher.
03

The results at OmniLogistics

Carrier onboarding turnaround fell from 8.2 days to 2.3 days, while carrier drop-off dropped by more than 40%.

  • Carrier application-to-activation cycleHow: Transportation Management System (TMS) carrier status logDecreased from 8.2 business days to 2.3 business days
  • Carrier onboarding completion percentageHow: Brokerage compliance pipeline auditIncreased from 58% to 86% across 1,200 carrier applicants
  • Dispatcher daily interview throughputHow: Carrier compliance team call recordsDispatcher interviews completed per day increased by 65%
In freight brokerage, idle trucks cost money. If a carrier wants to haul our loads, we have to verify insurance, authority, and safety records immediately. Caletus allowed carriers to schedule their compliance review on their phone from their cab.
Ray CastilloRay CastilloVP of Carrier Operations, OmniLogistics
If you remember three things

What other teams can learn from OmniLogistics

  1. Field and mobile-first workforces require frictionless mobile browser booking without app downloads.
  2. Pairing SMS links with instant round-robin dispatcher availability captures mobile leads on the go.
  3. Compressing onboarding cycles directly expands operational supply chain capacity.

The Caletus features OmniLogistics used

More customer stories

All customer stories
Your turn

Try the setup OmniLogistics uses

Start free, connect your calendar and build the same kind of workflow for your team. No credit card needed.

Sign up with GoogleSign up with Apple
Continue with email
Book a demo
  • No credit card required
  • Two-way calendar sync
  • Set up in under 2 minutes
Get your free booking linkSet up in under 2 minutes. Free forever.
Get started