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PulsePoint Media

How PulsePoint Media lifted inbound demo completion by 52% with automated multi-calendar sync

PulsePoint Media provides programmatic video monetization platforms for major digital publishers and streaming networks.

Industry
B2B SaaS
Team
110 employees (32 account executives)
Based in
New York, NY & London, UK
Rolled out in
2 weeks
Publisher demo show-up rate
+52%Automated calendar invites with Google Meet and Zoom links cut demo no-shows by half
  • +52%Demo show-up rateAcross 1,400 monthly inbound publisher and media buyer demo requests
  • 2 minLead-to-calendar bookingProspective enterprise media buyers choose their time directly after submitting demo request
  • +31%Pipeline generated per repAccount executives spent their time on pitches instead of rescheduling missed demos
01

The scheduling problem at PulsePoint Media

Prospective digital publishers booked demos through web forms, but SDRs manually sent Google Meet links later. The delay and missing calendar invites resulted in an alarming 44% demo no-show rate.

  • 44% of booked discovery calls resulted in prospect no-shows
  • Video meeting links were frequently missing or conflicted across Google Meet and Zoom
  • SDRs spent half their working hours trying to reschedule dropped prospects
Compared against: Q2 2025 Sales Pipeline Quality Review
02

What PulsePoint Media set up in Caletus

PulsePoint integrated Caletus round robin scheduling with automatic Google Meet and Zoom link provisioning directly into website demo confirmation workflows.

  • Automated video link provisioning (Zoom & Google Meet)
  • Round robin AE distribution with territory rules
  • Instant calendar invite synchronization (.ics & Google Calendar)
  • Multi-stage automated reminder sequences
Rollout
  1. Week 1
  2. Week 2 · live
Prospects choose their time and preferred video platform immediately upon submitting the lead form. Caletus auto-generates the unique video room and sends calendar invites directly to both parties' primary calendars.
03

The results at PulsePoint Media

Demo completion surged from 56% to 88%, resulting in an additional $1.8M in qualified new pipeline in the first quarter after rollout.

  • Inbound demo show-up rateHow: Salesforce Opportunity Stage 1 held logsImproved from 56.1% to 88.4% across 4,200 demo invitations
  • AE pipeline capacityHow: RevOps monthly pipeline production reportQualified pipeline generated per AE increased by 31%
  • Reschedule requestsHow: Customer support & SDR ticket volumeFell by 64% as buyers used self-service 1-click reschedule links
Our media tech buyers are notoriously busy agency executives. When they booked a demo and had to hunt for a meeting link, half of them didn't show. Caletus automatic video injection and calendar sync changed everything overnight.
Gregory VanceGregory VanceChief Commercial Officer, PulsePoint Media
If you remember three things

What other teams can learn from PulsePoint Media

  1. Instant calendar invite delivery with pre-configured video conference links maximizes discovery show-up rates.
  2. Giving buyers the choice between Zoom and Google Meet removes corporate IT access hurdles.
  3. Round robin territory distribution ensures leads land with the appropriate regional expert instantly.

The Caletus features PulsePoint Media used

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